The Big Idea

Differences in household wealth and liquidity by income

| July 19, 2024

This document is intended for institutional investors and is not subject to all of the independence and disclosure standards applicable to debt research reports prepared for retail investors. This material does not constitute research.

Household finances remain in unusually good condition in the aggregate, a conclusion borne out by most of the macro statistics on wealth, liquidity and income. The Federal Reserve also publishes with a lag more detailed information broken down by income tiers. This information offers insight into why auto loan and credit card delinquencies have risen significantly and why we hear so much about financial stress on the bottom echelon of the income scale.

A quick review of the aggregate numbers

The best place to start is with the overall data. In particular, liquidity in real terms appears to have returned to more or less in line with where households want it (Exhibit 1). This picture is telling. Households had a massive infusion of resources in 2020 and 2021, especially considering that the opportunity to spend was constrained. In real terms, household liquid assets peaked in 2021 and then receded in 2022 and the first half of 2023, as consumers deployed the extra resources that they had accumulated once the economy fully reopened.  This series bottomed out in the summer of 2023. Then, in the final quarter of 2023 and the first quarter of 2024, real household liquid assets resumed growth, roughly in line with the historical pre-pandemic trend.

Exhibit 1: Real household liquid assets

Note: The data show cash + bank deposits + money market account balances.
Source: Federal Reserve.

I take this as a compelling signal that households in the aggregate had managed their liquidity positions back to roughly where they wanted them to be by last summer. If there was still a cache of excess liquidity, then consumers would presumably have continued to draw down their balances in real terms to support their spending patterns. And conversely, if households had wanted to shore up their positions, they would have saved more to make that happen.

Liquid assets by income quintile

A month or two after the Fed’s aggregate Financial Accounts numbers are released each quarter, the Federal Reserve publishes more comprehensive data that break down the results in several different ways, including by income.  These data are called the Distributional Financial Accounts, and they offer an interesting view of household finances across the income spectrum.

Households are divided into the following six groups along the income scale: the top 1%, 80% to 99%, 60% to 80%, 40% to 60%, 20% to 40%, and 0% to 20%.  The following six charts show the household liquid assets for each of the six groups noted above.

Exhibit 2: Liquid assets – Top 1% by income

Source: Federal Reserve.

Exhibit 3: Liquid assets – 80% to 99% income

Source: Federal Reserve.

Exhibit 4: Liquid assets – 60% to 80% income

Source: Federal Reserve.

Exhibit 5: Liquid assets – 40% to 60% income

Source: Federal Reserve.

Exhibit 6: Liquid assets – 20% to 40% income

Source: Federal Reserve.

Exhibit 7: Liquid assets – 0% to 20% income

Source: Federal Reserve.

These pictures reveal a few key observations.  First, for the top 80% of the income scale, these figures, which are in nominal terms, broadly mirror the aggregate figures in real terms.  Liquid assets surged in 2020 and 2021, fell for a year and a half, and then resumed modest growth late last year and early this year.

The experience for the bottom quintile was substantially different.  Households in this group generally drew down their liquid assets in 2020 and 2021 when everyone else was accumulating them and then replenished somewhat in late 2022 and early last year.  Perhaps the most telling aspect of these numbers is that the level of household liquid assets for the bottom quintile, even in nominal terms, is well below the pre-Covid level.

Of course, inflation has eaten away at families’ purchasing power, especially for the bottom of the income scale.  Prices rose by 17.6% from the end of 2019 through the first quarter of 2024 using the PCE deflator.  The percentage change in real liquid assets is different for each cohort (Exhibit 8). The top 80% of the income scale has boosted their liquid assets, even in real terms, since the pandemic.  In contrast, the bottom quintile is in a much worse liquidity position.

Exhibit 8: Nominal and real liquid assets increases by income cohort

Source: Federal Reserve, BEA (PCE Inflation).

Finding the bright side

While the financial pressures laid out above are the main message, it is worth noting that households at the bottom of the income scale did not exit the pandemic era empty-handed.  While their liquidity positions deteriorated, presumably reflecting in part the fact that inflation hit them hardest, they did not squander their Covid-era windfall.  According to the Federal Reserve data, the bottom 20% of the income scale loaded up on consumer durable goods such as electronics, appliances, furniture, vehicles and so on.  While households as a whole saw a 40% rise in their “consumer durable goods” asset holdings since the end of 2019, the bottom quintile enjoyed a 62% surge.  Clearly, this cohort is less focused on financial wealth.  The value of nonfinancial assets for the bottom quintile since the end of 2019 has risen by 49% compared to a 23% advance for financial assets.  Even for the next quintile closest to the bottom, the corresponding figures are noticeably more balanced at 44% and 35%, respectively.

Economic implications

The Federal Reserve data defines the bottom quintile as households with incomes up to $31,200.  Based on annual Labor Department for 2022, the bottom quintile of the income scale only accounts for about 9% of total consumer spending.  Thus, if one believes that the top 80% of the income scale is in robust financial shape, then overall consumer spending growth should hold up well, even as those at the bottom face intense financial pressure.

However, the weakened liquidity position of this cohort offers a clear explanation for the significant rise over the past couple of years in credit card and auto loan delinquencies.  Investors in consumer debt securities will want to be alert to how exposed their holdings are to lower-income households.

The danger for the broad economy would be if the pressure currently limited to the bottom quintile makes it way up the income scale over time. The backup in the unemployment rate in recent months raises that possibility. Losing one’s job is clearly the quickest way to transition from solid finances to acute stress.

The other key variable for the outlook will be the Fed’s success at controlling inflation. High inflation and high interest rates hit households lower on the income scale harder than those with more resources. This cohort, perhaps more than any other, is depending on the Fed to bring inflation down and normalize its policy rates so that the twin pressures of eroding purchasing power and punishing borrowing costs can both be alleviated.  The longer these two forces persist, the more likely that they will snare a rising percentage of households.

Stephen Stanley
stephen.stanley@santander.us
1 (203) 428-2556

This material is intended only for institutional investors and does not carry all of the independence and disclosure standards of retail debt research reports. In the preparation of this material, the author may have consulted or otherwise discussed the matters referenced herein with one or more of SCM’s trading desks, any of which may have accumulated or otherwise taken a position, long or short, in any of the financial instruments discussed in or related to this material. Further, SCM may act as a market maker or principal dealer and may have proprietary interests that differ or conflict with the recipient hereof, in connection with any financial instrument discussed in or related to this material.

This message, including any attachments or links contained herein, is subject to important disclaimers, conditions, and disclosures regarding Electronic Communications, which you can find at https://portfolio-strategy.apsec.com/sancap-disclaimers-and-disclosures.

Important Disclaimers

Copyright © 2024 Santander US Capital Markets LLC and its affiliates (“SCM”). All rights reserved. SCM is a member of FINRA and SIPC. This material is intended for limited distribution to institutions only and is not publicly available. Any unauthorized use or disclosure is prohibited.

In making this material available, SCM (i) is not providing any advice to the recipient, including, without limitation, any advice as to investment, legal, accounting, tax and financial matters, (ii) is not acting as an advisor or fiduciary in respect of the recipient, (iii) is not making any predictions or projections and (iv) intends that any recipient to which SCM has provided this material is an “institutional investor” (as defined under applicable law and regulation, including FINRA Rule 4512 and that this material will not be disseminated, in whole or part, to any third party by the recipient.

The author of this material is an economist, desk strategist or trader. In the preparation of this material, the author may have consulted or otherwise discussed the matters referenced herein with one or more of SCM’s trading desks, any of which may have accumulated or otherwise taken a position, long or short, in any of the financial instruments discussed in or related to this material. Further, SCM or any of its affiliates may act as a market maker or principal dealer and may have proprietary interests that differ or conflict with the recipient hereof, in connection with any financial instrument discussed in or related to this material.

This material (i) has been prepared for information purposes only and does not constitute a solicitation or an offer to buy or sell any securities, related investments or other financial instruments, (ii) is neither research, a “research report” as commonly understood under the securities laws and regulations promulgated thereunder nor the product of a research department, (iii) or parts thereof may have been obtained from various sources, the reliability of which has not been verified and cannot be guaranteed by SCM, (iv) should not be reproduced or disclosed to any other person, without SCM’s prior consent and (v) is not intended for distribution in any jurisdiction in which its distribution would be prohibited.

In connection with this material, SCM (i) makes no representation or warranties as to the appropriateness or reliance for use in any transaction or as to the permissibility or legality of any financial instrument in any jurisdiction, (ii) believes the information in this material to be reliable, has not independently verified such information and makes no representation, express or implied, with regard to the accuracy or completeness of such information, (iii) accepts no responsibility or liability as to any reliance placed, or investment decision made, on the basis of such information by the recipient and (iv) does not undertake, and disclaims any duty to undertake, to update or to revise the information contained in this material.

Unless otherwise stated, the views, opinions, forecasts, valuations, or estimates contained in this material are those solely of the author, as of the date of publication of this material, and are subject to change without notice. The recipient of this material should make an independent evaluation of this information and make such other investigations as the recipient considers necessary (including obtaining independent financial advice), before transacting in any financial market or instrument discussed in or related to this material.

Important disclaimers for clients in the EU and UK

This publication has been prepared by Trading Desk Strategists within the Sales and Trading functions of Santander US Capital Markets LLC (“SanCap”), the US registered broker-dealer of Santander Corporate & Investment Banking. This communication is distributed in the EEA by Banco Santander S.A., a credit institution registered in Spain and authorised and regulated by the Bank of Spain and the CNMV. Any EEA recipient of this communication that would like to affect any transaction in any security or issuer discussed herein should do so with Banco Santander S.A. or any of its affiliates (together “Santander”). This communication has been distributed in the UK by Banco Santander, S.A.’s London branch, authorised by the Bank of Spain and subject to regulatory oversight on certain matters by the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA).

The publication is intended for exclusive use for Professional Clients and Eligible Counterparties as defined by MiFID II and is not intended for use by retail customers or for any persons or entities in any jurisdictions or country where such distribution or use would be contrary to local law or regulation.

This material is not a product of Santander´s Research Team and does not constitute independent investment research. This is a marketing communication and may contain ¨investment recommendations¨ as defined by the Market Abuse Regulation 596/2014 ("MAR"). This publication has not been prepared in accordance with legal requirements designed to promote the independence of research and is not subject to any prohibition on dealing ahead of the dissemination of investment research. The author, date and time of the production of this publication are as indicated herein.

This publication does not constitute investment advice and may not be relied upon to form an investment decision, nor should it be construed as any offer to sell or issue or invitation to purchase, acquire or subscribe for any instruments referred herein. The publication has been prepared in good faith and based on information Santander considers reliable as of the date of publication, but Santander does not guarantee or represent, express or implied, that such information is accurate or complete. All estimates, forecasts and opinions are current as at the date of this publication and are subject to change without notice. Unless otherwise indicated, Santander does not intend to update this publication. The views and commentary in this publication may not be objective or independent of the interests of the Trading and Sales functions of Santander, who may be active participants in the markets, investments or strategies referred to herein and/or may receive compensation from investment banking and non-investment banking services from entities mentioned herein. Santander may trade as principal, make a market or hold positions in instruments (or related derivatives) and/or hold financial interest in entities discussed herein. Santander may provide market commentary or trading strategies to other clients or engage in transactions which may differ from views expressed herein. Santander may have acted upon the contents of this publication prior to you having received it.

This publication is intended for the exclusive use of the recipient and must not be reproduced, redistributed or transmitted, in whole or in part, without Santander’s consent. The recipient agrees to keep confidential at all times information contained herein.

The Library

Search Articles