The Big Idea

Households are still flush

| March 11, 2022

This document is intended for institutional investors and is not subject to all of the independence and disclosure standards applicable to debt research reports prepared for retail investors. This material does not constitute research.

Household balance sheets usually suffer in an economic downturn as workers lose their jobs and their incomes and as asset values, most notably stocks, soften. But household finances improved during the pandemic, leaving consumers well-positioned for a spending spree as the economy reopens. The latest numbers on income, savings, real estate values and investment portfolios all underscore that households remain flush.

Income gains

The extremely aggressive fiscal response in the spring of 2020 was predicated on the notion that the federal government needed to fill a massive hole that would develop in household finances due to a prolonged period of high unemployment.  As it turns out, the economy and in particular the labor market recovered more quickly and more forcefully than anticipated so that by late 2020, wage and salary income had already recovered to the pre-pandemic level on top of generous federal payments.

One of the pitfalls of using fiscal policy to finely calibrate the economy is that decisions sometimes become political.  That appears to have occurred with a second round of rebate checks approved in December 2020 and the massive $1.9 trillion Covid relief package enacted in 2021.  The latter was quite clearly, in retrospect, overkill.

Personal income spiked several times over the past few years, reflecting waves of federal largesse, but even with a return to a normal pace of transfer payments in recent months, personal income is running well above what the pre-pandemic trend would have implied by at least $1 trillion, or about 5%.

Exhibit 1: Personal income continues to run above pre-pandemic trend

Source: BEA.

Extra liquidity

With regular income growth more than sufficient to support solid spending, households in the aggregate saved the bulk of the federal government largesse.  It stands to reason that households would accumulate extra funds as their opportunity to spend on certain items, such as international travel, dining out, concerts, sporting events and so on was diminished.  Many families have been building up a stockpile for the day when the pandemic restrictions are fully lifted.

The savings rate, which is a flow, ebbs up and down with the pandemic.  When Covid surges, most recently in December, spending suffers and savings spikes.  Then, as cases fade and restrictions are lifted, spending resumes and the savings rate normalizes.  Many observers confuse flows and levels.  A number of analysts cite the savings rate receding to roughly the pre-pandemic range as a sign that consumers have burned through their savings and are tapped out.  However, the savings rate returning to normal merely means the pace, or flow, of savings is returning to normal, which means that households have not even begun to tap into the extra reserves accumulated over the past two years.

The Federal Reserve’s Financial Accounts data released on Thursday confirm this.  On the household balance sheet, liquid assets, consisting of checking account, savings account, and money market fund balances, continued to surge through the end of 2021 (Exhibit 2).  As is clear, the trajectory of the measure showed steady growth for years and then exploded over the past two years.  For much of the past decade, the gauge rose by roughly $500 billion a year.  In contrast, it surged by $2.7 trillion in 2020 and by another $2.2 trillion last year.  In the fourth quarter of last year, liquid assets jumped by more than $700 billion to above $18 trillion, an increase well in excess of the typical full year rises prior to the pandemic.  This is an especially impressive result in light of the fact that there were no rebate checks or other major fiscal payments during the period.

Exhibit 2: Household Liquid Assets

Source: Federal Reserve.

Since the end of 2019, households’ holdings of liquid assets have risen by nearly $5 trillion in just two years.  Extrapolating the pre-pandemic trend to provide a benchmark of what might have happened in the absence of Covid, liquid assets are about $4 trillion higher than they might normally have been in the absence of the pandemic.

By the way, this is a big reason why I am not especially worried about the deleterious effect of inflation on the consumer.  While families would undoubtedly prefer to spend all of their $4 trillion cache on a big vacation to Europe or a visit to Disney than on filling their gas tanks, there should be no doubt that households have the wherewithal to weather an energy price spike.

A wealth kicker

As if the burst in income and in liquid assets were not enough, households are also enjoying a massive appreciation of asset holdings.  Typically, in a recession, asset values, especially for equities, drop.  The extraordinary support to financial markets and the economy offered by fiscal and monetary policy stimulus led to a massive run-up in home and stock values.

Household real estate holdings rose by $8 trillion and household equity holdings jumped by more than $15 trillion in 2020 and 2021.  In total, household assets surged by $35 trillion during the past two years, pushing net worth for households from $117 trillion at the end of 2019 to just over $150 trillion at the end of last year.  Families may not need this cushion for quite some time given their liquidity position in the aggregate, but the increase in wealth certainly further bolsters households’ financial positions.

Stephen Stanley
stephen.stanley@santander.us
1 (203) 428-2556

This material is intended only for institutional investors and does not carry all of the independence and disclosure standards of retail debt research reports. In the preparation of this material, the author may have consulted or otherwise discussed the matters referenced herein with one or more of SCM’s trading desks, any of which may have accumulated or otherwise taken a position, long or short, in any of the financial instruments discussed in or related to this material. Further, SCM may act as a market maker or principal dealer and may have proprietary interests that differ or conflict with the recipient hereof, in connection with any financial instrument discussed in or related to this material.

This message, including any attachments or links contained herein, is subject to important disclaimers, conditions, and disclosures regarding Electronic Communications, which you can find at https://portfolio-strategy.apsec.com/sancap-disclaimers-and-disclosures.

Important Disclaimers

Copyright © 2024 Santander US Capital Markets LLC and its affiliates (“SCM”). All rights reserved. SCM is a member of FINRA and SIPC. This material is intended for limited distribution to institutions only and is not publicly available. Any unauthorized use or disclosure is prohibited.

In making this material available, SCM (i) is not providing any advice to the recipient, including, without limitation, any advice as to investment, legal, accounting, tax and financial matters, (ii) is not acting as an advisor or fiduciary in respect of the recipient, (iii) is not making any predictions or projections and (iv) intends that any recipient to which SCM has provided this material is an “institutional investor” (as defined under applicable law and regulation, including FINRA Rule 4512 and that this material will not be disseminated, in whole or part, to any third party by the recipient.

The author of this material is an economist, desk strategist or trader. In the preparation of this material, the author may have consulted or otherwise discussed the matters referenced herein with one or more of SCM’s trading desks, any of which may have accumulated or otherwise taken a position, long or short, in any of the financial instruments discussed in or related to this material. Further, SCM or any of its affiliates may act as a market maker or principal dealer and may have proprietary interests that differ or conflict with the recipient hereof, in connection with any financial instrument discussed in or related to this material.

This material (i) has been prepared for information purposes only and does not constitute a solicitation or an offer to buy or sell any securities, related investments or other financial instruments, (ii) is neither research, a “research report” as commonly understood under the securities laws and regulations promulgated thereunder nor the product of a research department, (iii) or parts thereof may have been obtained from various sources, the reliability of which has not been verified and cannot be guaranteed by SCM, (iv) should not be reproduced or disclosed to any other person, without SCM’s prior consent and (v) is not intended for distribution in any jurisdiction in which its distribution would be prohibited.

In connection with this material, SCM (i) makes no representation or warranties as to the appropriateness or reliance for use in any transaction or as to the permissibility or legality of any financial instrument in any jurisdiction, (ii) believes the information in this material to be reliable, has not independently verified such information and makes no representation, express or implied, with regard to the accuracy or completeness of such information, (iii) accepts no responsibility or liability as to any reliance placed, or investment decision made, on the basis of such information by the recipient and (iv) does not undertake, and disclaims any duty to undertake, to update or to revise the information contained in this material.

Unless otherwise stated, the views, opinions, forecasts, valuations, or estimates contained in this material are those solely of the author, as of the date of publication of this material, and are subject to change without notice. The recipient of this material should make an independent evaluation of this information and make such other investigations as the recipient considers necessary (including obtaining independent financial advice), before transacting in any financial market or instrument discussed in or related to this material.

Important disclaimers for clients in the EU and UK

This publication has been prepared by Trading Desk Strategists within the Sales and Trading functions of Santander US Capital Markets LLC (“SanCap”), the US registered broker-dealer of Santander Corporate & Investment Banking. This communication is distributed in the EEA by Banco Santander S.A., a credit institution registered in Spain and authorised and regulated by the Bank of Spain and the CNMV. Any EEA recipient of this communication that would like to affect any transaction in any security or issuer discussed herein should do so with Banco Santander S.A. or any of its affiliates (together “Santander”). This communication has been distributed in the UK by Banco Santander, S.A.’s London branch, authorised by the Bank of Spain and subject to regulatory oversight on certain matters by the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA).

The publication is intended for exclusive use for Professional Clients and Eligible Counterparties as defined by MiFID II and is not intended for use by retail customers or for any persons or entities in any jurisdictions or country where such distribution or use would be contrary to local law or regulation.

This material is not a product of Santander´s Research Team and does not constitute independent investment research. This is a marketing communication and may contain ¨investment recommendations¨ as defined by the Market Abuse Regulation 596/2014 ("MAR"). This publication has not been prepared in accordance with legal requirements designed to promote the independence of research and is not subject to any prohibition on dealing ahead of the dissemination of investment research. The author, date and time of the production of this publication are as indicated herein.

This publication does not constitute investment advice and may not be relied upon to form an investment decision, nor should it be construed as any offer to sell or issue or invitation to purchase, acquire or subscribe for any instruments referred herein. The publication has been prepared in good faith and based on information Santander considers reliable as of the date of publication, but Santander does not guarantee or represent, express or implied, that such information is accurate or complete. All estimates, forecasts and opinions are current as at the date of this publication and are subject to change without notice. Unless otherwise indicated, Santander does not intend to update this publication. The views and commentary in this publication may not be objective or independent of the interests of the Trading and Sales functions of Santander, who may be active participants in the markets, investments or strategies referred to herein and/or may receive compensation from investment banking and non-investment banking services from entities mentioned herein. Santander may trade as principal, make a market or hold positions in instruments (or related derivatives) and/or hold financial interest in entities discussed herein. Santander may provide market commentary or trading strategies to other clients or engage in transactions which may differ from views expressed herein. Santander may have acted upon the contents of this publication prior to you having received it.

This publication is intended for the exclusive use of the recipient and must not be reproduced, redistributed or transmitted, in whole or in part, without Santander’s consent. The recipient agrees to keep confidential at all times information contained herein.

The Library

Search Articles